

1973

Brothers Gérard and Patrick Pariente open their first store, named “Influence”, inside the Passage du Caire shopping precinct in Paris

1984

NAF NAF takes its place on the international scene as a joyful, feminine and sassy brand!

2009

NAF NAF reviews the interior design of its stores to resemble an apartment with quirky decor (furniture on the ceiling, hanging crockery, wallpaper)




2012

NAF NAF celebrates femininity with the launch of the first Dress Day. It's a date that has become unmissable season after season.


2016

NAF NAF reissues its signature embroidered sweatshirt. To make the vintage spirit perfect, the famous slogan, “à la conquête de l’univers,“ also makes its big comeback


1983

The brand becomes famous with the infamous combi suit. This creation, crafted in cotton, comes “ready-to-dye” in any colour



1990

The 1990s is a decade of thriving growth for the brand, which is all about colours, quirkiness and expansion

2010

NAF NAF launches accessible, exceptional dresses, and it's a success! The enchantress dress appeals to thousands of young women


2015

NAF NAF makes a return to its roots by reinventing its Grand Méchant Look (without forgetting the little pig!)



2017

NAF NAF launches a delivery-only concept in a unique and artistic place


1973

Brothers Gérard and Patrick Pariente open their first store, named “Influence”, inside the Passage du Caire shopping precinct in Paris

1983

The brand becomes famous with the infamous combi suit. This creation, crafted in cotton, comes “ready-to-dye” in any colour


1984

NAF NAF takes its place on the international scene as a joyful, feminine and sassy brand!



1990

The 1990s is a decade of thriving growth for the brand, which is all about colours, quirkiness and expansion
2009

NAF NAF reviews the interior design of its stores to resemble an apartment with quirky decor (furniture on the ceiling, hanging crockery, wallpaper)




2010

NAF NAF launches accessible, exceptional dresses, and it's a success! The enchantress dress appeals to thousands of young women


2012

NAF NAF celebrates femininity with the launch of the first Dress Day. It's a date that has become unmissable season after season.


2015

NAF NAF makes a return to its roots by reinventing its Grand Méchant Look (without forgetting the little pig!)


2016

NAF NAF reissues its signature embroidered sweatshirt. To make the vintage spirit perfect, the famous slogan, “à la conquête de l’univers,“ also makes its big comeback



2017

NAF NAF launches a delivery-only concept in a unique and artistic place